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Exploring the Comparative Importance of Online Hotel Reviews` Heuristic Attributes in Review Helpful
2017.07.01 Views 19
Sung-Byung Yang, Seung-Hun Shin, Youhee Joun, and Chulmo Koo. "Exploring the Comparative Importance of Online Hotel Reviews' Heuristic Attributes in Review Helpfulness: A Conjoint Analysis Approach." Journal of Travel & Tourism Marketing 34, no. 7 (2017): 963-85.
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