The Influence of ‘Deviant Consumer Behavior’ Types on the Possibility of Negative Word-of-Mouth and
2019.04.01
Views 24
Seong-Woo Park, Sung-Byung Yang. "The Influence of ‘Deviant Consumer Behavior’ Types on the Possibility of Negative Word-of-Mouth and Recurrence: Focusing on the Banking Industry." Korean Corporation Management Review, vol.26, no.2, 통권 84호 pp.147-167
박성우, 양성병. "고객불량행동의 유형적 특성이 부정적 구전 및 재발 가능성에 미치는 영향: 은행업종을 중심으로." 기업경영연구, vol.26, no.2, 통권 84호 pp.147-167