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The Effect of Content Quality and Creator Attributes on the Satisfaction and Behavioral Intention on

2019.10.01 Views 42

Ji-Sun Kim, Sung-Byung Yang. "The Effect of Content Quality and Creator Attributes on the Satisfaction and Behavioral Intention on Personal Broadcasting Muckbang Channels: Based on the Elaboration Likelihood Model." Journal of Internet Electronic Commerce Research 19, no. 5 (2019): 257-81. 

김지선, 양성병. "개인방송 먹방채널의 콘텐츠 품질 및 크리에이터 속성이 시청자 만족도 및 행동의도에 미치는 영향: 정교화가능성 모형을 기반으로." 인터넷전자상거래연구 19, no. 5 (2019): 257-81.
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