Using Real Options to Investigate the Market Value of Virtual World Businesses
2012.09.01
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Yang Sung-Byung, Jee-Hae Lim, Wonseok Oh, Animesh Animesh, and Alain Pinsonneault. "Research Note-Using Real Options to Investigate the Market Value of Virtual World Businesses." Information Systems Research 23.3-part-2 (2012): 1011-029.