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Using Real Options to Investigate the Market Value of Virtual World Businesses

2012.09.01 Views 32

Yang Sung-Byung, Jee-Hae Lim, Wonseok Oh, Animesh Animesh, and Alain Pinsonneault. "Research Note-Using Real Options to Investigate the Market Value of Virtual World Businesses." Information Systems Research 23.3-part-2 (2012): 1011-029.
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