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An Investigation of Affection Factors on Consumers` Perceived Value and Attitude towards Advertising

2012.12.30 Views 33

Min-Seok Choi, Min-Cheol Kang, Sung-Byung Yang. "An Investigation of Affection Factors on Consumers' Perceived Value and Attitude towards Advertising in Smart Signage." Journal of Information Technology Applications & Management 19.4 (2012): 115-135.

최민석, 강민철, 양성병. "스마트 사이니지 광고에 대한 소비자의 지각된 가치 및 태도에 영향을 미치는 요인 연구." Journal of Information Technology Applications & Management 19.4 (2012): 115-135.
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